Color Series #1: Color and Meaning

Somewhere over the rainbow, is a little something our designers like to call Color Theory. This theory applies meaning to color by creating a logical structure to your brand's color palette. Color theory is a true trick of the trade when putting together a cohesive brand that sticks and lasts with consumers. In the first blog of this two-part color based series, we will discuss how to utilize color theory for all of your branding and design purposes.

An important element of color theory perfection is choosing colors for your brand. You want a palette of 3-6 colors that embody your brand and will help tell your story. There are 100’s of meanings for each color. Here are a few examples of how we like to think of and apply meaning to color when creating for our clients.

Creating the Perfect Palette.

When beginning to think about colors for your brand, it is important to strategically pick colors that fit harmoniously together. By choosing 1-2 main colors, 1-3 neutral colors, and 1-2 accent colors, you’ll be able to craft a cohesive color palette that is sure to draw attention.

The Mains

You should have 1-2 main colors that are the true representatives of your brand. These are your go-to’s for calendars, graphics, logos, cards, website designs, etc. These colors will be a part of what consumers think about right away when referring to your brand.

The Neutrals

These colors are your secondaries that are used to enhance your main colors and really pull it all together. These can be the colors used for softer details such as text or to add warmth or depth to a brand. Typically used for subtle elements for textures or patterns such as filters, the type of paper of your stationery. You should have 1-3 of your favorite neutrals on hand.

The Accents

Accent colors compliment the rest of your palette. 1-2 accents can add a pop of color to your brand, add a subtle something extra, maybe by adding a colorful macaron or plant to your images, or when you want your headline to traffic attention. These colors should not be confused with your mains, but add life and lift them up.

We hope you learned a bit about how to strategically choose colors for design. Stay tuned to the blog for the Color Series #2 all about color and mood boards!

Looking for Fall 2015 Interns

Digital Media Coordinator/Copywriter Intern Fall 2015


The Sampson House –

We are a fast growing startup that focuses on brand building and modern marketing for businesses. We are based out of Sioux Falls, SD.

Our Culture –

Our squad values creativity and out-of-the-box thinking. Our collaborative work-culture offers a flexible work schedule that revolves around deadlines and client needs. We offer a highly motivated, positive and creative environment. Our culture embodies the idea of combining genuine relationships, truly hardworking and passionate team members, who work for truly hardworking and passionate clients. 


The Details –

We are looking to bring on someone who is ecstatic to dive into the world of brand building + modern marketing for The Sampson House team. This position is heavily focused on content creation, brand building, and implementation of campaigns for both The Sampson House, as well as our clients.

You will assist The Sampson House team on projects for RAD clients like: Coquette Couture Boutique, CH Patisserie, Plum’s Cooking Co., a cinematography production company, and various other start-ups.

Candidate should be comfortable with, but not limited to:

  • Maintaining client social platforms, creating unique on-brand social content, and managing and ensuring fan/follower growth

  • Assisting and contributing to photo shoots for campaigns, look books, and social media content.

  • Team brainstorming meetings and pitching campaign ideas w/ The Sampson House

  • Adobe suite: Lightroom, Photoshop, and InDesign

  • Working remotely, managing your own time, and meeting deadlines

  • Curating blog posts from start to finish

  • Assisting our Art Director with design projects

Candidate must have:

  • Extensive knowledge of social media, digital marketing, and blogging

  • A demonstrated eye for quality content

  • A strong ability to multi-task projects

  • Fantastic and witty writing skills

  • Strong grammatical skills

  • A strong ability to meet deadlines (late is not an option)

  • An autonomous work ethic and the ability to come up with solutions when challenges arise

  • Regular access to email and texting

Candidate must be:

  • An ambassador for The Sampson House, as well as our clients

  • Reliable

  • Professional

  • A self-starter

  • Extremely motivated

  • Extremely jazzed about marketing for kick-ass clients

  • Able to adapt to last minute changes

  • Organized and meticulous


Bonus if you are comfortable with:

  • Utilizing a professional camera


You Are –

You must be a student receiving college credit, as this is a mentorship program. Obtaining a degree in marketing, advertising, English, journalism, or graphic design is preferred. You are hardworking, a go-getter, and determined. You take initiative and like to develop strategy and execute with drive and passion.  

Join our Squad! How to Apply –

Please submit your cover letter and resume to

Instagram: Thesampsonhhouse



Our Weekend Guide: Local Favorites

It's the weekend! With warmer weather and longer days it's major cause to grab your sandals and hit the weekend hot spots. Sioux Falls is bustling with character, old local favorites, new local finds, and so much to do. You must start exploring, like now. We've listed a few of our favorite weekend essentials. Grab your friends and adventure this kick-ass town. 

1.) Engage Paperie - Love this little gem on Phillips. The cutest cards and Kate Spade. 

2.) Fuji Instax Mini - Document your fun-filled weekend on Polaroid. Guaranteed to make you flawless and fun lovin'.

3.) Pineapple Cocktail + Bracco Patio - An afternoon pit-stop, on a patio, with a fruit-filled cocktail is the life. 

4.) Coffea - Our morning begins the moment we get our hands on an iced caramel latte from Coffea Roasterie. Enough said. 

5.) CH Patisserie - Quick stop for a sweet treat. Not just any sweet treat, but the kind of sweets that are practically a science to make. With a variety of macaroon flavors and homemade to-die-for chocolate and confections, you won't find a comparable creation in the Midwest.  

6.) Falls Park Farmers Market - Local, fresh, and the vibe is enthralling! Grab fresh tomatoes, a pretty bouquet of flowers, a fresh cup of Joe, and roam the markets all over downtown.  

7.) B&G  Milkyway - Officially in season! A quick stop for a hot dog and banana split is always a good idea. We love grabbing a cone at sunset. The line is worth the wait.  

8.) Coquette Couture - No weekend is complete without a little shopping. We love Coquette Couture! The cutest sandals, tops, maxis and bags in the city. Plus, you might even see  Rudy, the adorable labradoodle.