Written by: Milana Arambasic
If you run a business, you most likely have a website that you use to communicate with your customers. Whether the site is informative or shoppable, ensuring that it is clean and up-to-date can be vital in driving sales and customers to your business. (Did you know...80% of shoppers conduct online research before making a purchase?). With spring right around the corner, now is the perfect time to clean your website. We know that websites take a lot of work so they often fall to the back burner. That is why we are sharing our top tips on how to refresh your website, as well as keep it looking top-notch throughout the year. All in five easy steps!
First, run a website audit. Sit down and really dig through your website. How many pages do you have? What information and content do you have on your site? Does information overlap? Is every page needed? Do all the links click? Is it easy to contact you/order from your site? Really take the time to audit your website content. This is also a great time to have others take a look at your site in case you overlooked something. The more eyes, the better.
After you have audited your website content, compare your content to your current brand. Does it scream YOUR COMPANY? If not, ask yourself, "why is this information here"? How can you brand your website more? Are you missing something? Have you changed your company's message? Make sure it is reflected on your site. Comparing your website audit to your actual brand helps you learn what information is needed and on-point with your brand.
Now that you have a general idea of where your website is versus where you want it to be, create a plan. Do you need to outsource help with graphics, coding or photography? Can multiple people help contribute to the website refresh? When do you want your website refresh to launch? Like we said, refreshing your website can feel overwhelming, so start working on it one section at a time. Also, make sure to set a realistic deadline for yourself. Complete website refreshes can take anywhere from a couple of months to half a year. Plus, if you give yourself a deadline, it helps you keep you on track. Remember, it doesn't hurt to tell others you're working on a refresh. It's kind of like the accountability system. Just like when you're on a diet, if you tell a friend or blast it out on social media, you're more likely to stick to accomplishing your goal. :)
Research. Research. Research. With the digital world, things change daily. Size and pixelation requirements, load time, standards for showing up in search engines, and so on. Before you make any changes, do your research to ensure you are making changes that are going to help your website be shown to consumers instead of hiding it.
Lastly, the upkeep of regular maintenance is important. Set aside a time every month, or every other month, to go to your website and check everything over. Upload new portfolio pieces, tell your customers what's going on, who your new staff members are and so on. This is also a great way to update information as it comes along instead of attempting to clean up your site in one sitting.