5 Tips to Refresh your Business in 2019

The new year is always a perfect time to take a step back, look at what we want to change, and start anew. New year’s resolutions can be a great opportunity for personal growth and transformation, so why not implement positive change for your business? Our social landscape is constantly evolving as each year flies by and your business benefits greatly by keeping up with it. These 5 tips are some of the best ways to give your business a fresh face as we start the new year.

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1. ADD A NEW ELEMENT

Adding a new element to your business can mean anything as large as adding a new service to your menu to something as small as making a social media page. Not only will this expand your business, but it will help you grow as a businessperson. Additionally, this step forward in your business can bring much excitement to your clients and following. And, it might even attract new customers!

2. STRATEGIZE

Nowadays, businesses have inherently become multi-faceted. It’s no longer just about about keeping your business tidy and maybe putting an advertisement out once a month. It is now encompassing not only the business itself, but multiple social media platforms, digital and print advertising, calls, texts, extensive email lists, and much more. It’s a lot. But strategizing can help you keep all of these things at bay. Effective strategizing will take a look at desired audience, reach, business qualities and much more. For instance, think about who you would like to reach and the most effective methods of engaging that audience. Creating a streamlined plan for what you want out of your business will give you a much clearer idea about what the multiple parts of your business should look like.

3. REACH OUT MORE

In a world that is connected with the touch of a button, a constant stream of communication is more important than ever. Your clientele follows you for a reason­­— because they genuinely like you and your business model. So why not update them on the things that happen in your day-to-day work or an inside look into your business? Something as small as a status update or picture can truly go a long way in today’s social media age. If you have many exciting things coming up for your business, maybe write a newsletter letting others know what your business is up to. Reaching out more not only makes your followers more excited, but it will keep your business in their minds the next time they see something from you.

4. SET GOALS

Where do you want your business to be within the next month? The next quarter? Or by the time we ring in the next year? Continually setting goals is a vital element to any business, not just in its beginning phases. It’s tremendously beneficial to sit down every so often and evaluate where you are and where you want to go from that point.

5. PLAN, PLAN, PLAN

Once you have these goals on a piece of paper, plan. Those goals won’t become a reality if you don’t have a game plan implemented. Create a task list of what you want to have accomplished and set a date you want it completed by to hold yourself accountable.

Hopefully these tips help you create a successful business plan for 2019! Let us know in the comments below what you are doing for your business in the new year.




5 Stats to Watch on Your Website

Web analytics can be scary. As overwhelming and complicated as they may seem, analytics can actually be simple to understand. We’ve narrowed it down to 5 key metrics we think are most important to know to get the most out of your website.

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1.) Your Audience

When creating content for a website, you are creating it for a particular group of people. It’s important that your website & social media audience are lining up with your target market.  Knowing your audience is important to keep track of your content and if it is engaging with your demographic. You want to know who you are speaking to on all platforms. Paying attention to demographics such as age, gender and location are some of the most important stats to keep track of.  Websites and most social media sites make this data accessible through basic analytics pages.You’ll find an audience section on the insights tab of your social media pages and your website analytics page. Facebook can even tell you what your visitors interests are. Creepy. Knowing who is interacting with your site is critical in order to grow your audience and create better content.

2.) Traffic

All across the World Wide Web, visitors are finding your site. Monitoring the traffic to your website is critical to understanding where your visitors are coming from. Your analytics will show you traffic sources and if your website has a balanced mix of guests: Search, Referring Sites, Direct, and Social/Campaigns. Search refers to how strong your SEO (Search Optimization) skills are, relying on your websites tag words and how high or low you are ranked when someone Google’s a product or service you might offer. Referring sites are visitors that are coming from a different website that links to your products or services.  Direct traffic refers to visitors who are directly navigating to your website by typing in the URL and are most often your returning customers. Social or Campaigns are guests from email links, Facebook posts, social media campaigns etc. Having a mix of these different traffic types is a good sign of a healthy digital media presence. If you notice a lack from any traffic source, work on creating more engaging content on those platforms.

3.) What’s Popular

Now that you know your audience, what content is their favorite? Tap into your Popular Content tab in your website analytics. This will show you where your website visitors are going. Maybe your blog gets the most traction or your client work pages are killer. It’s important to keep track of what is getting clicks. On your social media pages, pay attention to your Engagement Rate. Engagement rate is a metric that is heavily used when analyzing social media to track likes, shares, and comments. To get your engagement rate- divide your number of reactions (likes/comments) by your post reach. A higher Engagement Rate is a sign of great content meaning you are doing great, in which case, do more of that content, your followers are loving it!

4.) Site behavior

We all want to be popular. One way to measure your popularity is Pageviews. A pageview  is a metric that counts how many times users click on different pages within your website. This shows they were interested enough to check out several pages before leaving the site. Another important metic under this category is Bounce rate. Bounce rate refers to the percentage of visitors who navigate to your site then click away after only viewing one page. This is important to note so you can then work on improving your sites “stickiness” and keeping those future customers around! Whether that be adding more compelling content to your homepage or moving the important information to the top of your website. The less you make your visitors work to find what they are looking for, the better.

5.) Conversion Rates

So, you have people on your site. Yay! But how do you convert these visitors to customers? Even if you are not selling a product, a conversion could mean signing up for an email list or download a desktop calendar (link to our September calendar there). This is called a conversion or, in other terms, a measurement of success in getting visitors to perform a desired action. Closely track where your conversions are coming for so you can know where to focus your digital efforts, are the converting visitors coming from Facebook? An email campaign? The more you know, the more you can optimize your efforts.  Strive for a high conversion rate, meaning that your efforts are working.