HUNGRY FOR TRUTH SOCIAL MEDIA

From Farm to Your Feed

What started as social content evolved into a fully integrated marketing program. Today, we help Hungry for Truth engage consumers through storytelling that makes soybeans relatable, relevant, and worth supporting—on social and beyond.

Hungry for Truth Soybean Transportation Guide

Overview

For nearly a decade, Hungry for Truth has trusted The Sampson House as its full-service marketing partner. What began as a content creation partnership, social media posts, photography, and blog writing, has evolved into a robust, integrated marketing program that touches every facet of their communications.

Our role is to tell the story of South Dakota soybeans in a way that resonates with everyday consumers, connecting the farm to the table through compelling storytelling, strategic paid media, and meaningful engagement. By consistently creating and distributing valuable, relevant, and consistent content, we have built an audience that not only understands soybeans but also supports South Dakota farmers.

Scope of Work

Social Media Content Creation
Social Media Management
Brand Photography
Blog Content Creation
Video Production
Microcontent Creation
Brand Ambassador Marketing
Paid Social Media
Strategy

Video Fact Boxes

STRATEGY

Building Connection on Social

Our approach is rooted in understanding both the audience and the story we want to tell. We use research and consumer insights to identify opportunities for meaningful engagement, then translate those insights into social-first content that resonates. Every post, campaign, and platform tactic is designed to spark conversation, build connection, and make agriculture approachable. By blending education with authentic storytelling, Hungry for Truth uses social media not just to inform, but to inspire trust, curiosity, and ongoing dialogue between farmers and the communities they serve.