SOUTH DAKOTA HOUSING SOCIAL MEDIA

A Clear Voice for Housing Across the State

With social media at the heart of the strategy, The Sampson House helped South Dakota Housing establish a consistent and approachable brand voice that resonates across diverse audiences. By developing flexible visual assets and platform-specific content, the work ensured messaging was tailored to developers, lenders, local governments, and prospective homebuyers alike. Beyond aesthetics and copy, the approach focused on creating meaningful connections, sharing valuable housing information, and highlighting programs that make homeownership accessible across the state.

Overview

The Sampson House developed a comprehensive social media strategy for South Dakota Housing that combined consistent messaging, engaging visuals, and platform-specific content to reach key audiences across the state. Our team created flexible creative assets—including graphics, animations, and video content—that could be adapted for Facebook, Instagram, and LinkedIn, ensuring the brand’s voice remained clear and recognizable no matter the platform.

We implemented a content calendar focused on storytelling, program highlights, and educational posts that connected with developers, lenders, local governments, and prospective homebuyers. By combining timely posts with thoughtful messaging, we positioned South Dakota Housing as a trusted resource, sparked engagement, and drove audiences to explore programs and services on the website.

Scope of Work

Social Media Content Creation
Social Media Management
Brand Photography
Blog Content Creation
Video Production
Microcontent Creation
Brand Ambassador Marketing
Paid Social Media
Strategy
SEO Strategy and Implementation

STRATEGY

Unifying Programs, Connecting People

Like many multi-community entities, South Dakota Housing needed to unify its programs and audiences under a single, consistent, and approachable brand. Developers, lenders, local governments, and homebuyers all have unique perspectives, but the organization required a cohesive narrative that communicated its statewide impact while remaining relevant at the local level.

The social media strategy focused on enhancing South Dakota Housing’s digital presence through educational and promotional posts that felt approachable and accessible. Flexible visuals, platform-specific messaging, and storytelling highlighted programs, shared success stories, and showcased resources that support homeownership. By combining informative content with community-focused messaging, the strategy aimed to grow awareness and followers, drive meaningful engagement, and encourage audiences to visit the website and connect with South Dakota Housing’s services.