WOODS FULLER
Community Campaign
A Firm Legacy of Service
Woods Fuller has built its legacy on trust, expertise, and a steadfast commitment to serving the region with integrity. Our goal with this campaign was to elevate that story—shifting from simply telling people what Woods Fuller does to showing who Woods Fuller is at its core: a firm deeply invested in its community.
STRATEGY
Rooted in Integrity and Community.
Recognizing the firm’s strong reputation for legal excellence, we explored how to expand that equity in a way that resonates with the next generation of clients and talent. Today’s audiences want brands that stand for something meaningful. They seek connection, transparency, and proof that organizations contribute to the world beyond the services they provide. This insight inspired a campaign grounded in community impact, an angle not actively claimed by any of Woods Fuller’s competitors, giving the brand space to lead with authenticity and differentiation.
By leaning into an authentic community-first narrative, an approach not currently owned by competitors, the campaign establishes Woods Fuller as a market leader defined not only by what it practices, but by what it stands for.
Scope of Work
Campaign Conception
Photography
Video Production
Graphic Design
Website Design and Development
Social Media Management
Media Strategy
Paid Media Placements
SEO/Meta Strategy and Implementation
CREATIVE
Real People. Real Impact.
Our creative direction leaned into a more human, emotionally resonant narrative. Instead of highlighting specific legal practice areas, the campaign showcases attorneys as neighbors, volunteers, mentors, and advocates—people who invest their time, talent, and resources in the communities they serve. This approach reinforces stability, generosity, and genuine care, strengthening brand trust at a moment when it matters most.
In execution, this campaign features storytelling-driven visuals and messaging that highlight real involvement, real contributions, and real impact. From social content to video to digital placements, every touchpoint underscores a consistent idea: Woods Fuller’s commitment to community isn’t a marketing tactic—it is a reflection of who they’ve always been.
ENGAGEMENT
Turning Community Commitment Into Connection
Over the past two years that this campaign has been active, and Woods Fuller has experienced measurable growth across key brand awareness objectives, reinforcing both recognition and recall within the market. More importantly, the sustained presence of this work has strengthened and affirmed the firm’s commitment to its community, demonstrating that its values are not seasonal or situational, but consistently lived and expressed. The campaign continues to build trust by aligning what Woods Fuller says with what it does, creating lasting resonance with the audiences it serves.
Campaign Results
1,955,263
Paid media impressions
12,802
+130% year-over-year
Paid media clicks
26,514
+690% year-over-year
Landing page views
11,667
+351% year-over-year
Website users
