Campaign Showcase

Have you ever wondered how a company creates the brand experience you have come to know so well? The secret lies in a campaign— an organized plan of content that will be executed in order to promote/sell a product or service. At TSH, building a campaign takes a clear vision and a lot of attention to detail from designers and project managers alike.

Here’s an inside look into the various components that harmoniously come together to create a visually impactful campaign and brand image. In this blog post, we highlight our newest client, Screenflair, and a campaign for the multiple facets of their general branding as well as a more tailored campaign.

Website:

Being the first thing a potential customer will see when they visit the Screenflair website, we wanted to create an eye-popping visual that was clean and modern but also showcased the various styles of phone cases the brand carries. A website is often times a consumers main impression of your brand, especially as an e-commerce business, so it is crucial to make a lasting one! In adding multiple phone cases in a sleek layout, these assets achieved our branding goals.

Presentation6.png

Newsletter:

Newsletters are essential in creating a connection with your audience. They create a personal touch to any campaign and are easily customizable to the person receiving them. According to research from Campaign Monitor, emails with subject lines that include the recipient’s name are 26% more likely to be opened. With this being said, while creating the newsletter we need to maintain a similar design to the website in order to keep a cohesive feel across all platforms and not have any brand disconnect. The newsletter helps us reach existing fans with new information and keep a strong base of returning customers.

Presentation9.png

Social Media:

This is the place where we wanted to show the brands products in action and connect on a deeper level with their audience. We wanted the social media feeds to emulate a cool and chic lifestyle feel within the images. Our goal is to not only display the phone bundles themselves, but also showcase Screenflair incorporated into a user’s everyday life.

Presentation5.png
Presentation7.png

Campaigns are such a vital part of our work as a digital marketing and branding firm and they take a lot of meticulous work on the design end. Hopefully this gave you a glimpse into the various components that come together to create stunning visuals from your favorite brands. And be sure to check out Screenflair for their stylish phone protection bundles! We are so excited to be working with them to create stunning marketing assets.

Recap: Hungry For Truth, Fall Family Farm Tour

This fall, TSH executed a successful event for our client, Hungry For Truth. Morgan and Jason Kontz, farm owners in Colman SD, were happy to host a Fall Family Farm Tour for the HFT ambassadors and their families. It was the perfect fall day full of conversations, learning, and lots of farm themed goodies! Tag along with us and catch a glimpse of what our afternoon looked like. Welcome to the Farm!

untitled-129 (1).jpg

Noon- 12:30pm: Families began to arrive, hungry to learn and ready to fill their bellies will all of the farm and fall themed treats! We enjoyed farm shaped sugar cookies (cows, pigs, barn, soybeans and HFT logo), “Harvest” popcorn, PB&J’s, and caramel apples. Kiddos ate snacks and ran around the farm playing on tractors and hay bales in good old fashion farm fun. We had a cornhole game with boards shaped like a cow and pig.

12:30 p.m. – 1:30 p.m. Time for the main event….FARM TOURS! Morgan lead the group in an engaging and educational tour around the farm. The kiddo’s sported farm animal headbands as they stopped to see and learn about ALL parts of the farm! Running through alfalfa and climbing on semi-trucks. The crowd favorite was feeding the cows! The group was also able to go into the chicken coop and collect freshly laid eggs that they got to take home. How cool!!!

1:30pm: Tractor rides!!! Jason was kind enough to give every guest a tractor ride around the farm! While guests were on their rides, the others continued to munch on snacks, hang with the animals, and have some photo ops!

2:00pm: The tour has come to an end, but the farm fun doesn’t stop here! Everyone got to take home a goodie bag filled with a TSH created Hungry for Truth coloring book, Hungry for Truth farm fun facts flash cards, stickers, cookies, and of course, an animal headband!

We had such a successful day out at the farm and can’t wait to do it again!

untitled-98.jpg

Recap: 2018 SD ADDY Awards

Written by: Milana Arambasic

What a night! A couple of weeks ago, our team had the honor of attending our third SD ADDY Awards Show. As many know, the ADDYS are one of the biggest award shows for marketing and advertising agencies. We had a blast celebrating some of the work we created for our clients, as well as connecting with the Sioux Falls community. This year, we scored two silver ADDYs and one gold ADDY. Read more to see the work we won for! 

Silver addy - Hungry for truth sd | South Dakota soybean research and promotion council | Farm to fork dinner

Sales & Marketing | Category: Collateral Material - Special Event Material

Our first ADDY was for Hungry For Truth SD. Each year, Hungry For Truth SD hosts a beautiful Farm-To-Fork Dinner where South Dakotans get to connect with farmers, ask questions and learn more about where their food comes from. This year, we submitted the collateral suite designed for the Farm-To-Fork Dinner. We designed everything from the invites to the menu and signage for the event. 

Silver addy - Hungry for truth sd | South Dakota soybean research and promotion council | instagram feed

Cross-Platform | Category: Online/Interactive Campaign

Our second ADDY of the night was also for work done for Hungry For Truth SD and their Instagram Feed. Hungry For Truth SD's mission is to share farm facts and farmer stories with South Dakota consumers. Each week, we are putting out a variety of information and campaigns on Instagram. Their feed is where we are able to share an abundant amount of information that is easy to process in a visually appealing manner. We create a series of recipe videos, infographics, GIFs, photos and other content to spread their message. Want to learn more about this initiative? Follow along here.  

GOLD ADDY - Alma Guatemalan | campaign

Cross-Platform | Category: Online/Interactive Campaign

Our last ADDY of the night as awarded to us for an Alma Guatemalan campaign. Curating Alma Guatemalan's brand from scratch was a dream. We helped concept the brand from start to finish, as well as curate and implement campaigns, ads, and social media + website maintenance. With all of the work done for Alma Guatemalan, it was hard to pick one element to submit, so we entered an entire campaign to showcase a variety of pieces that helped show the true brand of Alma Guatemalan. Head to Alma's site to view more - click here

This year, our Web & Analyst Director, Angela Berry (left), and Project Manager, Milana Arambasic (right), had a blast representing The Sampson House team at the 52nd Annual ADDY Awards Show. That's a wrap for the 2018 ADDYs. Now, back to curating rad work for our clients. Cheers!