HUNGRY FOR TRUTH

Ambassador Program

Connecting The Community With Farmers

Hungry for Truth recognized a growing challenge: consumers were becoming more disconnected from the origins of their food. With an increasing gap between farming communities and everyday consumers, many people’s understanding of agriculture was shaped by assumptions, misinformation, or lack of exposure to real farm life. This disconnect created barriers to trust, leaving families uncertain about modern farming practices.

Overview

At The Sampson House, we knew that reshaping consumer perception required more than one-way messaging. It demanded authentic relationships, shared experiences, and credible voices to bridge the divide.

Consumers increasingly want to know where their food comes from, but traditional marketing often fails to build trust. The Sampson House developed the Ambassador Program to bridge the gap between South Dakota farmers and everyday families.

By leveraging nano-influencers, individuals with smaller but highly engaged audiences, we created authentic, relatable content that showed the realities of modern farming. This tactic positioned trusted community voices as the bridge, allowing consumers to hear directly from people they already follow and trust.

Scope of Work

Photography
Video Production
Blog Implementation
Social Media Management
Graphic Design
Paid Social Media Placement
SEO/Meta Strategy and Implementation

STRATEGY

Generating buzz with long-term impact

The Hungry for Truth Ambassador Program was designed not just to raise awareness, but to shift perceptions and foster lasting trust between farmers and consumers.

Trust Comes From Relatability – Audiences trust voices that feel accessible and genuine. Nano-influencers with smaller but highly engaged followings were a natural fit to humanize farming through their authentic storytelling.
Influence Extends Beyond Reach – While large-scale awareness campaigns capture attention, the micro- and nano-level conversations shift perception. By pairing influencers with farmers, we turned casual curiosity into meaningful dialogue.
Content Must Live Where Consumers Already Are – Instead of asking audiences to seek out information, we integrated farm experiences into everyday digital platforms like Instagram, Facebook, and blogs. This created organic, relatable content that met people in their daily scroll.