WOODS FULLER
Evolving a 130-Year Legal Brand with Modern Marketing
A 130-year reputation deserves contemporary clarity. Our approach sharpens how the firm is seen—consistent identity, concise storytelling, and intuitive digital touchpoints—then extends that presence through search-friendly content, thoughtfully art-directed imagery, and targeted amplification. The result feels current without losing what’s timeless.
Overview
Woods Fuller has earned client trust for more than 130 years, serving clients across the U.S. and abroad. Recognition from The Best Lawyers in America, Great Plains Super Lawyers, and Martindale-Hubbell underscores the strength of both the attorneys and the firm.
The Sampson House was engaged to lead a strategic revamp of the Woods, Fuller, Schultz & Smith brand—capturing deep experience while conveying an efficient, effective approach. The engagement delivered a sophisticated yet familiar visual system and a website on a high-performing platform. The partnership continues through consistent brand storytelling, social media management, blog development, art-directed photography, and digital strategy—keeping the presence cohesive, current, and unmistakably Woods Fuller.
Scope of Work
Brand Photography
Brand Refresh
Website Development
Social Media Management
Digital Strategy and Marketing
Blog Implementation
Google and Facebook Ads
Creative Direction
Website Maintenance
SEO/Meta Strategy and Implementation
STRATEGY
We centered on honoring the 130+ years of credibility while modernizing every touchpoint—brand refresh, refined messaging, and a clean, fast website on a modern platform. A steady content engine—blog, social, photography, paid, and SEO—keeps the firm visible and searchable, aligning visuals and voice across all channels. The outcome: a sophisticated, familiar brand that communicates efficient, client-centric legal service.
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