ZEPHYR

Elevating a Premium Appliance Brand with Digital Marketing

Known for challenging expectations in the kitchen, Zephyr needed a digital marketing approach as considered and forward-thinking as its products. The Sampson House partnered with the premium appliance brand to bring strategy, creative, media, and performance together across every touchpoint. Through an integrated mix of SEO, paid media, email marketing, social content, and design, we expanded visibility and strengthened customer connections. Each channel played a role in a larger strategy built to drive engagement, qualified traffic, and measurable growth.

STRATEGY

We built a digital strategy where every channel worked together to move customers from awareness to action.

Paid media expanded reach and drove qualified traffic, while SEO and SEM strengthened search visibility and email marketing created ongoing opportunities for engagement. Cohesive creative tied each touchpoint back to the Zephyr brand, while performance insights helped us continually refine media, messaging, and tactics to improve efficiency and drive meaningful action.

RESULTS

Connected channels. Stronger performance. By bringing search, media, email, and creative together, we helped drive meaningful gains in website traffic, conversions, and customer engagement.

Increase in Website Clicks From Paid Media

1,460%

Completed Website Goals and Conversions

54,608

Increase in Average Email Open Rates

20%

Overview

Since 1997, Zephyr has pushed the kitchen appliance industry forward through innovative design, advanced technology, and collaborations with world-class creative talent. As the brand expanded beyond its category-defining range hoods into wine and beverage cooling, its marketing needed to support a growing product portfolio while maintaining a distinct, design-led presence.

The Sampson House served as an ongoing strategic marketing partner, bringing together digital strategy, media planning, SEO and SEM, email marketing, social media, photography, and graphic design. Our role extended beyond individual campaigns or deliverables, creating a connected approach that strengthened the brand across channels and supported long-term growth.

Scope of Work

Digital Strategy and Marketing
Paid Digital & Traditional Media Campaigns
SEO/Meta Strategy and Implementation
Email Marketing
Graphic Design
Photography

Related Work