THIRD DAY MATCHA

Rooted in Ritual. Built to Stand Apart.

Third Day Matcha is a premium matcha brand built around ritual, quality, and intentional living. The Sampson House partnered with the founder to bring the brand to life through visual identity, branding, launch creative, and digital storytelling. From strategy to launch, every detail was thoughtfully designed to shape a modern matcha experience that feels elevated, expressive, and distinctly memorable.

Overview

Third Day Matcha was created with a clear vision: to elevate the everyday matcha ritual through thoughtful sourcing, intentional branding, and a distinctly modern point of view. Built around premium first-harvest matcha sourced from Japan, the brand delivers steady, calm energy and a rich, antioxidant-forward experience. Blending tradition, craftsmanship, and wellness into a daily ritual designed to slow you down and refocus. Blending tradition, craftsmanship, and wellness into a daily ritual designed to slow you down and refocus. Supported by a cohesive branding and creative direction system built to scale across every touchpoint.

At the heart of the brand is The Third Day Way: no refined sugar, no compromises. A philosophy that reinforces the brand’s commitment to purity, quality, and intentional living.

Scope of Work

Branding
Creative Direction
Logo Design
Business Strategy
Launch Strategy
Photography
Video Production
Social Media
Graphic Design
Collateral Design

RESULTS

Built organically. Backed by demand.

Through strategic social storytelling, culture-driven content, and a fully organic launch strategy, Third Day Matcha quickly built audience engagement, expanded social reach, and led to consecutive sold-out launch weekends within the first month.

Social Views

40k+

Audience Growth

+347.9%

Social Reach

3,714

Sold-Out Launch Weekends

3x

Engagements

1,098

No Paid Media Support

Organic

Launch

STRATEGY

Crafting a brand experience designed to capture attention and build intrigue.

Our approach blended business strategy, branding, and creative direction with bold execution to make Third Day Matcha feel distinct at every touchpoint. From logo design and visual identity to photography, video production, and social media content, every element was developed as part of a cohesive brand system.

Through expressive photography, video content, and thoughtful social storytelling, we built a visual world that feels elevated, culturally inspired, and highly shareable. Every piece of content was designed to build awareness, spark curiosity, and encourage consumer engagement from launch onward.