ALMA GUATEMALAN
Building a Brand at the Source of Guatemalan Craftsmanship
The Sampson House partnered with Alma Guatemalan to help bring the brand to life, shaping everything from the name and visual identity to the complete digital experience. Our team traveled throughout Guatemala to capture original photography and video that celebrated the country's culture, landscapes, artisans, and craftsmanship. Those authentic stories became the foundation of the brand, carried through the e-commerce website, marketing, and every customer touchpoint.
STRATEGY
Authenticity was the brand's greatest differentiator. Rather than creating another online boutique, our goal was to tell the story behind every product. Through rich photography, thoughtful design, and consistent digital marketing, we built a brand experience that celebrated the makers, highlighted vibrant craftsmanship, and earned the trust of customers seeking ethically sourced goods.
Overview
Alma Guatemalan was founded by Tom, Chris, and Chad after years of traveling between the United States and Guatemala. Inspired by the artistry of traditional Mayan textiles and a commitment to fair trade practices, they created a brand that brings handcrafted bags and accessories to customers across the country.
Each piece is thoughtfully selected in Guatemala and crafted using authentic materials, including leather, huipil textiles, organic cotton, and traditional Ixcaco cotton. Alma Guatemalan celebrates the people, heritage, and craftsmanship behind every product while helping support artisan communities through ethical partnerships.
Scope of Work
Brand Strategy
Brand Identity Design
Website Design & Development
E-commerce Development
Creative Direction
Photography
Social Media Management
Social Content Creation
Email Marketing
Digital Advertising
SEO Strategy & Implementation
Website Maintenance
Public Relations
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