DAYLIGHT WINE & SPIRITS

Bringing the Spirit of Sonoma to Life Through Storytelling

Beginning with Ammunition Wines and continuing as the company expanded into Daylight Wine & Spirits, The Sampson House partnered with the team to create photography, video, website design and development, and integrated marketing campaigns across its portfolio of premium wines and spirits. Our work captured the character of each label while creating a cohesive brand experience that connected consumers to the craftsmanship, heritage, and spirit behind every bottle.

AWARDS

Creative work developed throughout our partnership earned five American Advertising Awards.

Recognition spanned website design, social media marketing, video production, and digital storytelling. Reflecting the breadth of work created as the brand evolved from Ammunition Wines into Daylight Wine & Spirits.

STRATEGY

The strongest wine and spirit brands don't just sell products. They invite people into a lifestyle.

Through photography, video, website design, and integrated marketing, we helped showcase the people, places, and craftsmanship behind the wines and spirits within the Daylight portfolio. By capturing the adventurous spirit and Sonoma roots of each label, our work reinforced a consistent brand narrative that resonated with longtime wine enthusiasts while introducing the portfolio to new audiences.

Overview

Founded in Sonoma County, California, by Bill Kerr and Andy Wahl, Daylight Wine & Spirits grew from a single wine label into a portfolio of premium wine and spirits brands. What began with Ammunition Wines expanded over time to include additional labels and handcrafted spirits, each with its own distinct identity while sharing a commitment to quality and craftsmanship. Drawing inspiration from the people, landscapes, and traditions of Sonoma, the company built a reputation for creating products that balanced premium quality with an approachable, authentic point of view. Today, the portfolio reflects a diverse collection of wines and spirits that celebrate California heritage while appealing to consumers who value both character and craftsmanship.

Scope of Work

Creative Direction
Brand Strategy
Photography
Video Production
Website Design & Development
Graphic Design
Social Media Marketing
Digital Marketing Strategy
SEO Strategy & Implementation
Paid Digital Advertising
Traditional Media Planning
Website Maintenance
Influencer Marketing