CH PATISSERIE

Layers of Thoughtfulness

Exceptional pastries deserve an equally exceptional brand experience. We partnered with World Champion Pastry Chef Chris Hanmer to extend the craftsmanship found in every pastry beyond the kitchen and into every customer touchpoint. Through thoughtful creative direction across packaging, photography, digital marketing, website management, email marketing, and in-store materials, we helped shape a brand that reflected the elegance, precision, and attention to detail behind CH Patisserie.

Chris Hammer smiling at camera with multiple pastries.
Box of multi color macarons.

RESULTS

Every detail was designed with intention, from custom packaging to integrated marketing that extended the CH Patisserie experience beyond the storefront. Together, our work strengthened the brand, supported a major business milestone, and earned recognition for creative excellence.

Increase in Facebook Organic Reach & Engagement

123%   

Online Shop & Nationwide Shipping

Launched

Including Judge's Choice Award for the hand-painted macaron packaging.

4 Awards

Set of three fruit tarts from CH Patisserie.
CH Patisserie storefront in downtown Sioux Falls, SD
Close up of orange glossy pastry from CH Patisserie.
Different colored macarons on a white plate.
Boxes of multi colored macarons from CH Patisserie
Chocolate macaron photography from CH Patisserie.

STRATEGY

As CH Patisserie expanded beyond the storefront, every new customer touchpoint became an opportunity to reinforce the brand.

Our strategy focused on creating a cohesive visual identity that could travel as beautifully as the pastries themselves. From custom packaging featuring hand-painted watercolor macarons to photography, digital marketing, and a nationwide shipping campaign. By extending the CH experience beyond the bakery, we helped ensure every order felt as thoughtful and refined as an in-store visit.

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Overview

CH Patisserie is a European-inspired pastry shop in Sioux Falls, South Dakota, founded by World Champion Pastry Chef Chris Hanmer. Chris has earned recognition on both the national and international stage, including becoming the youngest American chef to win a World Pastry Team Championship gold medal, being named one of the Top 10 Pastry Chefs in America, winning Season 2 of Bravo's Top Chef: Just Desserts, and receiving a James Beard Award nomination. CH Patisserie has become known for its handcrafted pastries, ever-changing seasonal menu, and elevated customer experience, making it a destination for both locals and visitors.

Scope of Work

Creative Direction
Photography
Social Media Management
Content Creation
Graphic Design
Packaging Design
Email Marketing
Website Management
Blog Content Creation
Environmental Graphics

CH Patisserie toasted pastry close up.
CH Patisserie macaron menu with coffee and macaron box.
Close up of Sioux Falls, SD map and multi color macarons.
CH Patisserie table tent mockup with macarons in the background.
CH Patisserie 'Macaron of the Month' window design.
Close up of CH Patisserie chocolate tiramisu pastry.

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