RUFFLAND® PERFORMANCE KENNELS
A Smarter Digital Experience with More Features & More Fetch
The new RuffLand® Kennels website is more than a redesign—it’s a smarter digital adventure. With responsive web design, intuitive navigation, and accessibility at the core, the upgraded experience makes shopping feel as dependable as man’s best friend, while reflecting the rugged spirit of the brand.
Overview
RuffLand® Kennels is a leading manufacturer of high-quality, one-piece molded dog kennels and accessories, known for their durability, performance, and trust among hunters, trainers, and dog owners nationwide. With a reputation for products built tough enough for any adventure, RuffLand has continued to grow its reach and loyal customer base.
The Sampson House partnered with RuffLand® Kennels to enhance their digital presence and expand their storytelling capabilities. Our work included a full website design and development project, creating a modern, responsive online experience that makes browsing, shopping, and learning about products intuitive and accessible across devices. To support product launches and ongoing engagement, we developed 3D product renderings to showcase kennels and accessories from every angle, and crafted email campaigns that announced new color releases with impact and clarity.
Through strategy, design, and technology, The Sampson House continues to strengthen RuffLand® Kennels’ brand online—delivering a digital experience that reflects the rugged reliability of their products while making it easier for customers to connect, shop, and explore.
Scope of Work
Website Design
E-Commerce Strategy & Implementation
Website Development
3D Product Renderings
Email Marketing Campaigns
Creative Direction
User Experience (UX)
Responsive Web Design
Accessibility Strategy
SEO & Meta Implementation
Ongoing Website Maintenance & Optimization
Digital Content Creation
Videography
Photography
Marketing Support
STRATEGY
Our strategy for RuffLand® Kennels centered on pairing rugged product performance with a smarter digital experience. We designed and developed a responsive, accessible website supported by custom 3D renderings and email campaigns for new product releases. Every touchpoint—from e-commerce functionality to SEO and ongoing maintenance—was built to elevate the customer journey, strengthen brand trust, and showcase RuffLand® as the go-to choice for durable, adventure-ready kennels.
RESULTS
Stronger connections, smarter experiences. The new website is driving engagement, improving the customer journey, and positioning RuffLand® Kennels for continued digital growth.
19%
Increase in page views.
18%
Increase in views per active user.
8%
Increase in engaged sessions.
See It for Yourself.
We built the RuffLand Kennels website to work hard and look good doing it. Browse the site and experience the design, structure, and storytelling firsthand.
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