SD HOUSING
From Foundation to Finish: Marketing That Supports Housing Solutions
The Sampson House partnered with South Dakota Housing, a nonprofit committed to affordable housing solutions, to redefine its brand through powerful cause marketing. From a complete brand refresh—including logo, website, and visual identity—to an ongoing digital strategy, we’ve crafted a modern, purpose-driven presence across web, social, and traditional media. Our elite services in nonprofit marketing, creative direction, and campaign execution help amplify SD Housing’s mission and ensure their message reaches the communities that matter most.
Overview
South Dakota Housing Development Authority (SD Housing) was created by the South Dakota Legislature in 1973 with a stated mission to provide opportunities for quality, affordable housing for South Dakotans. SD Housing is a self-supporting, nonprofit entity known for its commitment for providing innovative financing solutions to create and preserve affordable housing. SD Housing utilizes housing bonds, tax credits, and other federal and state resources to fund housing programs, which provide mortgage and downpayment assistance, housing construction and rehabilitation, homelessness prevention, rental assistance, and educational opportunities.
The Sampson House was brought on board as the agency of record for SD Housing. The Sampson House develops creative assets for digital and social posts, blog assets, commercials, billboards, print, and ad campaigns. We completed a brand redesign, including a new logo, collateral, and website. We continue to elevate the brand by developing a new website and continued brand content creation, social media management, blog implementation, photography, podcast production, and brand digital strategy.
Scope of Work
Brand Refresh
Photography
Website Development
Social Media Management
Digital Strategy and Marketing
Graphic Design
Blog Implementation
Creative Direction
Website Maintenance
SEO/Meta Strategy and Implementation
Paid Digital & Traditional Media Campaigns
STRATEGY
Our strategy for South Dakota Housing centers on connecting mission with message—turning complex housing initiatives into clear, compelling narratives that resonate. We developed a full-funnel marketing approach rooted in purpose-driven storytelling and backed by data. From brand identity to web development, social content to paid media, every touchpoint is designed to build trust, increase awareness, and drive engagement. By blending nonprofit expertise with modern marketing tactics, we’ve positioned SD Housing as a leading voice in housing solutions—helping more South Dakotans find their way home.
Blog Graphics
RESULTS
Real results, real momentum. Increased web traffic, stronger brand visibility, and growing engagement have helped SD Housing reach more South Dakotans and strengthen their position as a leading voice in housing.
Increase in Website Visits Year Over Year
+16%
Increase in Paid Media Impressions Year Over Year
+37%
Increase in Quiz Form Submissions Year Over Year
+3.5%
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