VOYAGE FEDERAL CREDIT UNION

Tips for Change Podcast

In 2020, Voyage Federal Credit Union partnered with The Sampson House to launch the Tips for Change podcast, a monthly series designed to bring financial education and community storytelling to life in an accessible, modern format. The goal was simple yet powerful: help people navigate their financial journeys while strengthening connections within the Sioux Falls community.

Overview

Podcasts have become one of the fastest-growing ways for businesses to share ideas and build community. They are accessible anytime, anywhere, and provide a uniquely personal way to connect with audiences. Recognizing this shift, Voyage Federal Credit Union partnered with The Sampson House in 2020 to launch the Tips for Change podcast—, an ongoing monthly series designed to share financial tips, community stories, and inspiring conversations that make a difference in people’s lives.

By embracing this modern medium, Voyage positioned itself as more than a financial institution: it became a relatable voice offering value and connection to its members and the wider community.

Scope of Work

Podcast Production
Photography
Video Production
Blog Implementation
Social Media Management
Graphic Design
Paid Social Media Placement
SEO/Meta Strategy and Implementation


Awards

2025 Diamond Award for Category’s Best in Content Marketing

STRATEGY

Creating content to build connection

For Voyage FCU, the Tips for Change podcast was not just about producing content but about creating a consistent, trustworthy presence in people’s lives.

  • Consistency Builds Trust – Releasing monthly episodes ensures audiences can rely on regular, engaging content.

  • Content That Resonates – Each episode highlights relatable financial advice, local leaders, and community-focused conversations, making complex topics accessible and relevant.

  • Amplification Through Social Media – Leveraging video podcast reels on Facebook and Instagram has extended reach, inviting new audiences to engage with the podcast.

RESULTS

Since launching Tips for Change in 2020, Voyage FCU has steadily grown its presence in the podcasting space. By pairing consistent monthly episodes with smart social media promotion, the credit union has expanded its reach, deepened engagement, and built stronger connections with its audience.

The results from 2024 highlight both year-over-year growth and the podcast’s ability to spark meaningful conversations within the community.

Podcast Listens

304,000

Increased by 100% year-over-year

Social Media Post Reach

82,868

Increased by 35% year-over-year

Podcast Blog Views

7,677

Increased by 294% year-over-year

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